Assistant Manager - Marketing

About the role:

We’re seeking a talented and driven Digital Marketing Manager to join our growing team. If you’re passionate about digital marketing, enjoy optimizing PPC campaigns, and have a knack for driving organic engagement, we want to hear from you! This is a fantastic opportunity for someone with 3-5 years of experience to take the lead on key marketing strategies and play an essential role in expanding our digital footprint.

Key Responsibilities:

PPC Campaign Management: Plan, execute, and optimize paid search campaigns across various platforms including Google Ads and Microsoft Ads ensuring high ROI and performance.

LinkedIn Paid Campaigns: Develop and manage LinkedIn ad strategies, leveraging sponsored content, dynamic ads, and text ads to grow engagement and conversions.

Organic Social Media: Create and implement organic social calendar across multiple platforms (LinkedIn, Facebook, Instagram, Twitter, etc.), aiming to grow the audience, improve engagement, and increase overall brand awareness.

Analytics & Reporting: Use Google Analytics, Google Tag Manager, and Clarity to track campaign performance and website behavior, providing actionable insights for continuous improvement.

Collaboration: Work closely with the content, design, and sales teams to ensure all marketing campaigns are aligned with business goals and brand messaging.

Continuous Learning: Stay up to date with the latest trends and best practices in digital marketing, especially in PPC and organic social strategies, to ensure campaigns are innovative and impactful.

Required Skills & Qualifications:

• 3-5 years of experience in digital marketing, with a strong focus on PPC, LinkedIn, and YouTube campaigns.
• Proficient in Google Ads, LinkedIn Ads, and YouTube Ads.
• Strong understanding of organic social media strategies, content creation, and community management.
• Hands-on experience with Google Tag Manager, Google Analytics, and Clarity for tracking and optimization.
• Solid experience with Semrush for SEM campaigns.
• Familiarity with HubSpot (preferred but not required) for campaign management, lead management and reporting
• Strong analytical skills, with the ability to derive insights and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to execute tactical marketing initiatives.
• Ability to manage multiple campaigns simultaneously and prioritize effectively.

Preferred Qualifications:

• Experience in B2B marketing is a plus.
• Certification in Google Ads, HubSpot, or other digital marketing tools.
• Familiarity with AI tools (e.g., Chatgpt, Perplexity etc)

Why Join Us?

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• A collaborative, forward-thinking work environment.
• Flexible working hours and the option for hybrid/remote work.
• Be a key part of a creative and dynamic team driving innovation.